Dodiodo
Brand Partnership for Niche Markets
January 8, 2025
Dodiodo
Enjoyed a holiday season with time and space to bring together the lessons of last year's exploration about how to best bring Dodiodo's intellectual properties to market. We're leaning all in on brand partnerships which means many things, from product placement to in-house full production feature film studios. To Dodiodo, it means connecting media and entertainment with marketing to build enduring brand affinity in niche markets. We're playing a slightly different riff than others in the space, helpful as my esteemed peers are, by bringing our well-developed properties to right-fit brands while there's still room to influence it's production. I think of it as semi-bespoke long-form content. So our brands get the benefits of proprietary content without the long-lead times and uncertainty of commissions from scratch. If your brand serves equestrians or small-to-medium-sized businesses, I'd love to introduce you to our initial roster of brand-ready programming. If you're interested in brand partnership for other niche, we can still explore collaboration around an advisory or cooperative development engagement.
Advisory
I continue into 2025 with a short roster of clients outside of my brand partnership focus. Most are long-timers growing through their latest ambitions; we've been together for well over a decade. I remain open to adding a couple more. When I'm allocating time away from my development company to collaborate, even when paid well for this work, I want it to REALLY MATTER. I want to work with people who have BOLD AUDACIOUS CRAVINGS for what's new and next. And so. That's my latest filter for the handful of engagements I will undertake next year. I'm passing on engagements that any talented communicator with a good system could apply to optimize business operations. I'm doing that which only I can do, and do uniquely well.
If you're using words like GUTSY. AUDACIOUS. PROFOUND. BALLSY. INTREPID. VALIENT. to describe your next ambitions, you need someone like me who’s been where you’re going, on paths that didn’t yet exist. Someone who’s developed ways to assure progress and outcomes, despite the infinite unknowns, without compromising your core business’s stability.
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Here's how engagement with me works.
If you've been wanting to work together, now's the time.
It's my intent to phase out this work by 2Q '25 for all but legacy clients and brand partners.
Taye Time
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With the deep snow and severe cold, it's barn unusual these days. But the weather was perfect for extra holiday rides - including this year's quadrille play date with some of our barn pals horse dancing a bit of group choreography.
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Taye's recovery continues as we work to heal lameness with continued modified fitness, planned acupuncture and laser treatments and hock injections, and still the prospect of suspensory ligament surgery. Hoping to avoid the latter, but yielding to whatever he needs for a comfortable, healthy, and joyful next chapter. Good thing he's got a backup career in math.
Listening, Reading, Watching
Binged Fued over a tough puzzle. Reading Scott Galloway's "The Algebra of Wealth," and a re-read of Middlesex for my new participation in a Pulitzer Prize winning books club.
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Listened to Batman Unburied on Spotify, a compelling genre of audio drama that is working it's way into development at Dodiodo. It harkens the old radio shows of yore, but with modern production value. It's quite an experience - perfect for multitasking drive time or laundry.
Overnight Oats
Late to the overnight oats party, I love having a few jars in the fridge for breakfast or snack. Really good entrepreneur fuel. So quick to make and eat, I've not captured a photo.l